Year
2020
Services
Branding
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Collateral
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About
The Australian Centre for Rural Entrepreneurship (ACRE) exists to build thriving rural communities through igniting entrepreneurship in young people and their communities.

Rationale

The rebranding project, which integrated a portfolio strategy for their numerous sub-brands, was crucial in positioning the organization as a leading force in rural rejuvenation. ACRE is dedicated to reversing the trend of rural decline, and the concept behind their logo was intended to symbolize this objective. The logo creatively plays on the double negative of "reversing decline" by incorporating an incline into the design. The supporting branding utilizes a stipple texture and colours of the Australian outback to visually link to the community the brand serves.

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More of my work

Gourmet Ranges

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During my 8 years working with First Class Hampers, I have developed a number of gourmet brands.

CBCo Brewing Port Melbourne

Art Direction
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Activation
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Collateral
Located in Port Melbourne is CBCo’s East Coast brewery and tap room, serving fresh small-batch releases alongside an award-winning food offering. The space combines brewing credentials with an easy, welcoming atmosphere suited to both casual catch-ups and larger groups.