Social Traders
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Year
2021
Services
Branding
,
Collateral
,
Activation
About
Social Traders is the national trailblazer of social enterprise procurement. They create a more inclusive and equitable Australia by making buying from social enterprise the norm.
Rationale
Social Trader’s new brand identity was crafted to bring the energy and pioneering spirit within the organisation to the world and showcase their brand in a confident bold and adaptable way. The new brandmark joins at the corners to represent Social Traders’ unique position as a connector between business, social enterprise, and government. The rounded corners not only create a more friendly looking brand but also create speech bubbles to represent conversation and human interactions.
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