CBCo Port Melbourne

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Year
2026
Services
Art Direction
Activation
Collateral
Signage
Digital
The Problem
CBCo’s Port Melbourne brewery needed venue-specific creative that could promote its small-batch beer releases, award-winning food offering, and welcoming tap room experience. The challenge was to build stronger local engagement while keeping the venue closely connected to the broader CBCo brand.

Rationale

Creative for the Port Melbourne brewery focused on bringing the venue’s personality, products, and on-premise experience to life across campaign and marketing touchpoints. This included developing venue-led campaigns and designing collateral across paid social, eDMs, POS, and promotional materials to support customer engagement and drive visitation. Photoshoots were planned and art directed to capture the brewery, food, beer, and atmosphere in a way that felt authentic and appealing to both casual visitors and larger groups. The wider creative direction and production process was also managed across venue work, including coordinating internal and external creative partners to ensure all assets were delivered on time, on budget, and to a high standard.

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