CBCo Port Melbourne

Rationale
Creative for the Port Melbourne brewery focused on bringing the venue’s personality, products, and on-premise experience to life across campaign and marketing touchpoints. This included developing venue-led campaigns and designing collateral across paid social, eDMs, POS, and promotional materials to support customer engagement and drive visitation. Photoshoots were planned and art directed to capture the brewery, food, beer, and atmosphere in a way that felt authentic and appealing to both casual visitors and larger groups. The wider creative direction and production process was also managed across venue work, including coordinating internal and external creative partners to ensure all assets were delivered on time, on budget, and to a high standard.










