CBCo Goldy Lager On Pack Promotion

An exclusive on-pack promotion was developed, offering customers who purchased a case of Goldy Lager the chance to win a luxury getaway to Pelorus Island, a private island on the Great Barrier Reef. The campaign was brought to life through the design of the promotional packaging and a comprehensive suite of point-of-sale materials tailored to capture attention in-store. This physical retail presence was supported by an engaging social media campaign to build brand awareness and extend digital reach. The execution proved highly successful both creatively and commercially; the social media campaign won Silver at the 2026 Telly Awards in the Vertical Video Series category, while the promotion achieved a 5% redemption rate for a first-time on-pack offer, significantly outperforming the industry standard of 3.8%.