Australian Sports Foundation

View website
Year
2021
Services
Branding
, 
Collateral
, 
About
The Australian Sports Foundation (ASF) is Australia’s peak body for sports philanthropy and has helped thousands of sports clubs schools and other organisations, as well as elite and aspiring athletes.

Rationale

The new logo for the Australian Sports Foundation captures the essence of philanthropy. The two red ribbon shapes stylistically represent two hands joined, symbolizing the cycle of giving and receiving. Their balance suggest that those who give to sport also receive something in return, such as the enjoyment of playing sports. The upward momentum of the hands creates a positive and uplifting feel, reflecting the positive impact that the Australian Sports Foundation has on people's lives. The subtle 'S' shape and curved lines resemble a flame, igniting the passion for sports fundraising. The vibrant red color represents people's passion for sport, the reason they donate to it, and also evokes Australia's red earth. Overall, the new logo is a perfect representation of the Australian Sports Foundation and its commitment to promoting sports and giving back to the community.

No items found.

More of my work

Fight Parkinsons

Branding
 / 
Collateral
 / 
Activation
Founded in 1980 Parkinson’s Victoria has spent more than 4 decades advocating for people whose lives have been touched by Parkinson’s.

CBCo Brewing Port Melbourne

Art Direction
 / 
Activation
 / 
Collateral
Located in Port Melbourne is CBCo’s East Coast brewery and tap room, serving fresh small-batch releases alongside an award-winning food offering. The space combines brewing credentials with an easy, welcoming atmosphere suited to both casual catch-ups and larger groups.