CBCo Brewing

During my time at CBCo Brewing, I led and delivered creative across brand, retail, on-premise and venue campaigns, covering everything from new product development, POS, merchandising, paid social, eDMs and trade marketing through to product packaging, website updates and photoshoot art direction. I also oversaw broader creative direction across the business, mentored in-house creatives, briefed and managed external partners including illustrators and 3D artists, and owned the end-to-end production process, including print specifications, supplier selection, quotes, proofing, press checks, workflow planning, budget tracking, and maintaining brand guidelines, templates, and packaging and POS systems to improve consistency and reduce rework.