CBCo Footy Tipsters

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Year

2026

Services

Branding

Web Design

Digital

Collateral

The Problem

CBCo Brewing needed a AFL footy tipping platform that could engage customers across it's on-premise customers while still feeling distinctly connected to the CBCo brand. The challenge was to take a white-label tipping platform and turn it into a cohesive branded experience across both digital and physical touch points.

Rationale

I developed a custom campaign identity for CBCo Tipsters and applied it across the white-label platform to create a more ownable CBCo experience. I extended the campaign look and feel into supporting point-of-sale materials for venue and retail environments, ensuring the concept translated clearly beyond the digital platform. I also managed the full print production process, helping deliver a polished and consistent customer-facing campaign from concept through to rollout.

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