Sexual Health Victoria
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Year
2021
Services
Branding
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Collateral
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About
Sexual Health Victoria (formerly Family Planning Victoria) is a primary health care provider focussing on reproductive and sexual health care education and advocacy.
Rationale
In order to establish trust and approachability, a new visual identity was crafted for Sexual Health Victoria. The logo's speech bubble symbolizes the importance of conversations about sexual and reproductive health, while also representing an open door to frank discussions in a safe and taboo-free space. This visual identity builds upon the brand strategy work that had already been done in-house, and serves to enhance the organization's credibility and support for those seeking information and resources on sexual health.
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