Fight Parkinsons

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Year
2021
Services
Branding
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Collateral
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Activation
About
Founded in 1980 Parkinson’s Victoria has spent more than 4 decades advocating for people whose lives have been touched by Parkinson’s.

Rationale

After extensive qualitative and quantitative brand research and a comprehensive brand strategy, it was decided a new name was needed. Fight Parkinson's was chosen to reflect the changing organisation and its community. A strong brand device was essential to support this bold new name. The Fight Parkinson’s logo is made up of abstract letter ‘Ps’ to represent the tight-knit Parkinson’s community. The brand device represents how Fight Parkinson’s brings individuals with unique stories and situations together uniting them under a strong supportive organisation. It also represents the ‘interconnectivity’ of the services and care provided through the support the organisation offers and offers a sense of the motion or energy that is created as possibilities are realised. The bright blue of the brand device projects optimism and hope while the navy of the wordmark projects professionalism and an authoritative voice to help position Fight Parkinson’s as an expert.

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