Christmas Campaign 2022
Rationale
My involvement in the First Class Hampers Christmas campaign for 2022 spanned across various aspects of the campaign, from ideation to execution. With my skills in packaging design, I created limited-edition Christmas packaging for 5 different brands. I also came up with the overall campaign look and feel that evoked the spirit of the holiday season, which was consistently carried through in the art direction of the photoshoot and the design of the weekly EDMs. Moreover, I played a significant role in crafting the campaign's messaging, working on the planning, writing, and design of all the weekly EDMs. Finally, I planned and executed the social media strategy to effectively leverage the brand's various platforms to promote the campaign, engage customers, and drive sales.
