First Class Hampers

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Year
2022
Services
Branding
, 
Packaging
, 
Art Direction
, 
, 
The Problem
First Class Hampers needed a range of premium gourmet food and homeware brands that could elevate their curated hampers and feel cohesive within a broader gifting experience. Each brand needed to work as a standalone product while also sitting seamlessly alongside other items in the hamper range.

Rationale

I developed a suite of brand identities and packaging systems tailored specifically for First Class Hampers’ premium gifting offering. Over several years, I have rolled out multiple SKUs across each new brand, ensuring every product felt considered, cohesive, and aligned with the overall hamper experience. I also designed the hampers themselves, carefully considering how the individual products would work together visually as a complete gift. To support the final presentation, I helped art direct product and lifestyle photoshoots, creating imagery that showcased the quality, detail, and premium feel of the full range.

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