First Class Hampers Christmas

I led the end-to-end execution of the First Class Hampers Christmas campaign, from initial concept through to final rollout. My involvement included designing limited-edition Christmas packaging across five different brands, developing the overall campaign look and feel, and carrying this direction through the art direction of the campaign photoshoot. I also helped shape the campaign messaging, planning, writing, and designing weekly eDMs to promote the range and drive customer engagement throughout the season. Alongside this, I planned and executed the social media strategy, creating a consistent campaign presence across digital channels that supported brand awareness, product promotion, and seasonal sales.